"Identity creation of a new a new craft beer that pursues the idea of liberation front industrialized beers."
"Vasily Radchenko asked for help in the development of the visual identity for the "Barbos" brand about a month ago and we have come to this task with great responsibility.
"Craft beer in Australia has been been leading the way for over 30 years, and with that has brought a hugely competitive marketplace. Matilda Bay, Australia's oldest craft brewer identified an opportunity to create a range of ales originating from its highest performing ale in its portfolio, Fat Yak.
"The design of the packaging of the fertilizer has been a fun and delicate project. The idea was to synthesize the concept in a graphic line that could grow and be versatile."
"A distinguished looking pack of Eau De Toilette that was crafted around principles of 'Masculinity meets luxury' where everything – from name to packaging design to material – were kept quite androgenic.
"It's always challenging when a start-up has the seed of an idea but no identity, no positioning, nothing. But that's refreshing too, because that allows a strategic and creative firm like us latitude to really help a company grow."
"Salvest brought 4 new sauces on our tables, every one of which has it's own unique taste and characteristics. We're displaying the name of the sauce and hints about the personality of the flavours using different techniques of typography.
"Who is Kurubi?: Derived from the Tupi word "ITAKURUBI", Kurubi means "gravel/grain", which would be the blending of Brazilian people and the land in which our coffe grows."
"In a category experiencing strong overall growth, the Frantelle brand was losing share due to increasing pressure from private label and budget brands. Our challenge was to create a compelling brand story for a trusted Australian brand with high awareness, but needing to differentiate itself from other waters.
"A powerful fusion of flavours and cultures poured into a small but mighty bottle, but that's the only thing small about this brand! Hot Chiu is a boutique Asian hot sauce company based in London with a focus on making delicious, unique and memorable condiments. Sheryl Chiu-Sosnov, the energy and inspiration behind Hot Chiu, takes you right back to the traditional use of Asian condiments, bursting with flavour. However there is nothing traditional about her contemporary recipes.
White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.
White Bear's design inspiration came from researching Asian heritage, it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an asian hot sauce that awakens your taste buds and fires up your senses."
"Crafted like the products themselves, every part of the design was hand-drawn from the brand to each dragon. The usage of overlaying colours helps to represent the three strong and differing flavours while simultaneously nodding to traditional Asian art. The typography is simple but has a few 'quirks' to give it character and a slight Asian feeling without being cliché or country specific. The bold typography contrasts with the finer detailed illustrations of the dragons giving it presence on shelf.
The goal for the supporting brand language was be more expressive. We wanted the typography to be less refined and more vivid and striking. These big paint stroked letters, boasts the energy, flare and creativity of the product. This in turn encourages you to get experimental while using these sauces. All of these thoughts are encapsulated in the brands slogan - Unleash the Dragon!"
Designed by White Bear Studio
"'Pahadi' means Mountains and it normally refers to the Himalayas and the region at the foot of the Himalayas. The brand in itself stands for purity, care, goodness and well-being That ultimately delivers a balanced living.
"Cocktail bloody mary for heinze"
""Third wave" coffee makers continue to elevate consumer expectations regarding high level coffee products and experiences. At the same time, Caribou Coffee has continued to provide some of the best premium single origin coffees available anywhere, with sourcing methods that honor relationships between the company and coffee farms around the world."
" The challenge: stand out in the crowded snack and chip category.
The solution: Pivot. Instead of trying to elbow its way onto the shelf, consumer packaged goods company Hello Delicious! decided to offer its pizza crust chips in alternate spaces in grocery and big box stores."
" It was thought the lifting of the brand and the new line of packaging for Traditional GOSTO BOM . The idea was to make it more appealing and attractive following the renewal of the Brazilian market, without leaving aside the coffee authentic tradition.